New
Get here before everyone else! Be the first to discover our freshly stocked collection of the hottest Ohio State new merch at College Traditions. This is where you'll find the latest officially licensed arrivals before they hit the mainstream. From just-dropped graphic tees and seasonal outerwear to limited-edition collectibles, we constantly update our selection of must-have Ohio State merch. Explore our curated drop of Buckeyes new merch and refresh your fan wardrobe with the styles everyone will be talking about. Whether it’s a new season or a special celebration, your newest favorite piece is waiting. Shop the latest arrivals and wear your pride first!